Job Description
Primary Objective The SID will play a key role in elevating the visibility of Lawrence Athletics through media relations, digital content, live streaming, and statistical services. The position requires a forward-thinking communicator who thrives in a fast-paced environment, embraces collaboration, and is committed to advancing the mission of Division III athletics and Lawrence University.
Job Responsibilities - Coordinating the collection, organization, and dissemination of information for all varsity sports.
- Serving as the primary point of contact for media relations, ensuring timely distribution of news releases, feature stories, and event results.
- Developing and maintaining positive relationships with local, regional, and national media outlets to promote Lawrence Athletics.
- Maintaining accurate statistics, records, and historical archives for all sports.
- Producing athletic publications including record books, media guides, game programs, and promotional materials.
- Overseeing and updating the athletics website and managing content across official social media platforms.
- Supervising, training, and mentoring student staff, including interns, photographers, videographers, and game-day assistants. This includes developing work schedules, setting performance expectations, and creating a professional learning environment for students to gain hands-on experience in athletic communications.
- Collaborating with professional staff across the department to ensure comprehensive coverage of events, special projects, and storytelling efforts, including coordinated work with colleagues.
- Directing video streaming and video replay productions, ensuring quality broadcasts in compliance with conference and NCAA requirements.
- Managing graphic and video content creation for digital platforms and in-game presentations.
- Exploring the use of emerging technologies, including artificial intelligence tools, to improve efficiency, accuracy, and creativity in content development, statistical reporting, and fan engagement.
- Preparing and monitoring the sports information department budget.
- Assisting with departmental fundraising and sponsorship initiatives.
- Providing game-day coverage and supporting overall event management as needed.
- Traveling with teams and attending athletic events as appropriate.
- Knowledge of marketing, communications, and media relations strategies.
- Proficiency in statistical software (e.g., NCAA Genius, Presto, StatCrew).
- Proficiency in design, publication, and multimedia platforms (e.g., Adobe Creative Suite, Gipper, BoxOut).
- Familiarity with video streaming and editing software (e.g., FloSports, BlueFrame).
- Strong communication skills, both oral and written, with the ability to adapt messaging to diverse audiences.
- Ability to manage multiple projects, meet deadlines, and work evenings/weekends as required.
- Strong interpersonal skills with the ability to build relationships across campus and within the community.
Employment Requirements - Bachelor’s degree required; Master’s degree preferred.
- Experience in sports information, athletic communications, or a related field.
- Familiarity with NCAA Division III athletics preferred.
- Must successfully complete a criminal and MVR background check, meet University Authorized Driver Policy requirements, and complete reference checks.
Job Tags
Local area, Weekend work, Afternoon shift,