Marketing Analyst Job at Hansen Recruiting, Grapevine, TX

Ti9xa0FUeGZFc1owNWNHcjRZN1pZZk9SN2c9PQ==
  • Hansen Recruiting
  • Grapevine, TX

Job Description

Marketing Analyst (data analyst)
On-site 4 days a week in the Grapevine/Trophy Club area - Remote option is not available

We are looking for a talented Marketing Analyst to drive marketing strategies by analyzing and interpreting data to uncover insights and trends for our client. The focus of this role is to improve the overall marketing performance, enhance customer targeting (using SFMC), and optimize marketing campaigns.

 

Key Responsibilities:

  • Analyze and interpret marketing data to uncover insights and trends that inform marketing strategies and business decisions. Monitor and forecast key marketing and sales metrics/performance indicators
  • Utilize Salesforce Marketing Cloud to segment consumer data and analyze user behavior patterns and conversion timelines.
  • Analyze marketing trends - consumer behavior - and campaign performance
  • Market research - conducting primary and secondary research to gather market intelligence
  • Monitor and analyze campaign performance providing insights to improve ROI
  • Leverage Google Analytics and Google Tag Manager to track and report on campaign performance and audience engagement.
  • Develop dashboards and visualizations using Tableau and Power BI to communicate insights and recommendations to key stakeholders.
  • Collaborate with cross-functional teams to align on marketing objectives and support data-driven initiatives. 
  • Provide actionable insights to refine targeting, improve customer acquisition, and enhance overall marketing ROI.

Requirements:

  • 3-8 years experience in marketing analytics/data reporting
  • Strong experience with Salesforce Marketing Cloud, specifically in segmenting data and analyzing user behavior.
  • Proficiency in Google Analytics (GA4). Google Tag Manager, semrush
  • Expert in Excel
  • Highly preferred experience with Tableau. Power BI, Looker, SQL, CRMA 
  • Strong analytical and problem-solving skills with a keen attention to detail.
  • Comfortable collaborating with other teams such as Sales, IT, Product - as you will be the SME
  • Self-starter

Job Tags

Similar Jobs

CVS Health

Pharmacist Consultant - Long Term Care - Full Time Job at CVS Health

 ...environment where you can show your passion for helping others? If this sounds like the opportunity you're looking for, apply to our Consultant Pharmacist role at Omnicare today! We can't wait to meet you!As a Consultant Pharmacist, you have the exciting opportunity to... 

Terraboost Media

Seeking B2B Sales Professionals - Join Our Team of Sales Superstars! Job at Terraboost Media

 ...schedules who want to make extra money on their own time. Sell advertising on Wellness Kiosks featured...  .... What We Offer: Set your own hours and work from home. Earn up to $20,000 per month or even more working part-time on your own hours. Lead support to help... 

Prana Talent

RN CATH LAB | CARDIOVASCULAR CATHETERIZATION LABORATORY NURSE | TRAVEL | SHIFT: AM \ PM \ NOC | UP TO $2880 WEEKLY | 13 WEEKS | AUTO OFFER Job at Prana Talent

RN CATH LAB | CARDIOVASCULAR CATHETERIZATION LABORATORY NURSE | TRAVEL | SHIFT: AM \ PM \ NOC | UP TO $2880 WEEKLY | 13 WEEKS | AUTO OFFER HT925154TL Prana Talent is on the hunt for passionate changemakers , the kind of trailblazers who are ready to make a... 

Blue Energy

Senior Instrumentation, Controls, and Electrical Engineer Job at Blue Energy

 ...collaboratively optimizing all technical aspects of the plant design, construction and execution with the goal of maximizing profits...  ...operational, safety, and regulatory requirements. Specifically, as Electrical and/or I&C Engineer, you will be primary responsibility for... 

Luxury Bath NJPA

Entry Level Marketing Job at Luxury Bath NJPA

 ...This position is entry-level, we provide ALL training and no experience is necessary. Our goal is to build your knowledge of business,...  ...build their resume. Whether you are a student looking for a paid internship or a laborer looking for a change, this is the right place for...