Who we are…
We are a customer-focused team dedicated to helping sellers and suppliers grow on Walmart Marketplace by providing goods to our customers at the best possible prices. We work within our given books of businesses to cultivate a dedicated cohort of invested sellers through intermittent meetings, relationship building, and strategic plans.
The Base Seller Acquisition team at Walmart Marketplace focuses on engaging and supporting inbound sellers who have applied to sell on the platform but have not yet been assigned an account representative. Our mission is to identify high-potential sellers, improve engagement, and ensure accurate handoffs to the appropriate service tiers (SMB, Mid-Market, Strategic) while optimizing the seller onboarding journey through proactive outreach, targeted campaigns, and data-driven strategies.
What you will do…
As a B ase Seller Engagement & Development Senior Analyst , you will be responsible for engaging, educating, and activating Base sellers while optimizing the Registered, Not Launched (RNL) and Self-Service Registration-Assisted (SSRA) funnels. Your role will focus on improving seller data collection, accelerating onboarding timelines, and ensuring smooth transitions to the appropriate account management teams.
Seller Engagement & Activation
Develop and execute targeted engagement strategies to drive activation and early-stage seller participation.
Implement mass communication efforts (email campaigns, webinars, nurture sequences) in collaboration with the Centralized HubSpot team.
Leverage automation tools to reach sellers at different funnel stages and optimize engagement tactics based on seller responses.
Track seller engagement metrics and iterate strategies to improve conversion rates.
Registered, Not Launched (RNL) Optimization
Identify sellers delayed in the onboarding process and implement solutions to reduce time-to-launch.
Work cross-functionally to address common pain points in seller onboarding (e.g., Payment, Shipping, Item Setup).
Create category-specific onboarding experiences based on seller profiles and product types.
Self-Service Registration-Assisted (SSRA) Growth
Drive GMV growth by ensuring newly launched Base sellers receive the necessary resources and guidance.
Develop 1: many communication strategies to educate sellers on Walmart Fulfillment Services (WFS), pricing tools, and growth levers.
Work with the Centralized HubSpot team to enhance awareness and adoption of Walmart’s key programs.
Data Collection & Analysis
Enhance seller profiling through structured data collection and analytics to drive strategic decision-making.
Utilize dashboards and reporting tools to assess seller potential and inform prioritization for account management assignments.
Identify trends and bottlenecks in the Base seller onboarding process and recommend process improvements.
Handoff Optimization
Work cross-functionally with Sales Operations and Business Development teams to refine the criteria and workflows for seller handoff to the appropriate teams.
Ensure high accuracy in seller tier assignments based on catalog size, category, and business potential.
Performance Tracking & Reporting
Monitor seller activation rates and pipeline efficiency, implementing data-driven improvements.
Report key insights and recommendations to leadership to support decision-making on Base seller acquisition and retention strategies.
Minimum Qualifications:
3+ years of experience in e-commerce: business development, sales operations, or a related field.
Experience with data analysis, CRM tools, and seller onboarding processes.
Strong communication skills and the ability to manage multiple projects simultaneously.
Ability to collaborate cross-functionally and drive strategic initiatives with measurable impact.
Proficiency in Microsoft Office, especially Excel, and familiarity with data visualization tools.
Preferred Qualifications:
5+ years of experience in Marketplace: Sales Development, or Seller Onboarding.
Experience working with seller engagement and outreach strategies.
Proven ability to optimize sales pipelines and enhance data-driven decision-making.
Familiarity with e-commerce seller segmentation and onboarding strategies
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process
Benefits:
Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer:
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Hoboken, New Jersey US-10279/Bellevue, Washington US-11075:The annual salary range for this position is $84,000.00-$156,000.00
Sunnyvale, California US-08479/San Bruno, California US-08848:The annual salary range for this position is $91,000.00-$169,000.00
Bentonville, Arkansas US-09401:The annual salary range for this position is $70,000.00-$130,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Business, Finance, Marketing, or related field OR 2 years’ experience in business development, market development, product development, or related area.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
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