Job Description

Position Overview

​​ Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

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​ Th is role will be responsible for supporting the Global Marketing team in the development and execution of g lobal b rand c ampaigns for Ralph Lauren, with a focus on Collection and Lauren Ralph Lauren( LRL) brands . The primary objective of the role will be to support in the elevation of the Ralph Lauren Women’s b rand s around the world that will, in turn, continue to build sales across the business . Success in the role will come from developing a strong knowledge of the global markets, an in-depth understanding of the consumer and women swear competitive landscape, implementation of the business strategies and the brand vision / direction to create global strategies , marketing tactics, and stories that can then be adapted for optimal relevance across geographic regions and business channels . ​

Essential Duties & Responsibilities

​​​ S trategic Planning and Execution

• ​ Leverage data and insights to identify short-term and long-term opportunities for the brand.
• ​ Collaborate with the Design, G lobal Brand M erchandising, and commercial teams (channels and regions) to align on key priorities to inform marketing strategy.
• ​ Develop global marketing strategies and implement plans for Collection and LRL that align with brand, consumer, product, and commercial goals.
• ​ Collaborate with cross-functional teams (Design, brand merchandising, commercial, regional, digital, PR, Media, Events, Retail, Licensing) to plan and execute campaigns and programs.
• ​ Project-manage marketing processes and ensure timely delivery of key milestones and deadlines.
• ​ Brief advertising teams on key campaigns and content needs

​ Creative Leadership and Collaboration

• ​ Guide the development of creative concepts that are on-brand, impactful, and relevant for the target consumer and platforms.
• ​ Manage the creative briefing process for the internal agency team, ensuring clear communication and efficient workflow.
• ​ Cultivate partnerships with creative, design, merchandising, and agency teams to ensure alignment and effective execution.

​ Analysis and Internal Communications

• ​ Provide clear and consistent communication to regional and channel stakeholders, including regular updates and cross-functional meetings.
• ​ Contribute to Senior Management presentations incl. high-level recaps, key messages, and implications.
• ​ Track and analyze campaign performance to measure KPIs, identify learnings, and propose improvements.
• ​ Manage budgets for specific campaigns and ensure accurate billing and invoicing.

​ Global Perspective and Thought Leadership

• ​ Identify consumer, channel, and industry trends to maintain Ralph Lauren's leadership position in wo menswear.
• ​ Contribute to and update global marketing calendars to ensure accuracy and alignment.
• ​ Deliver global campaign recaps that highlight key results, learnings, and opportunities for improvement. ​​

Experience, Skills & Knowledge

• ​ Marketing experience needed.
• ​ Preferred experience in fashion and/or wo menswear marketing.
• ​ Knowledge and passion for wo men’s fashion and fashion marketing, and appreciation for what makes consumers’ tick.
• ​ Experience with 360 marketing process , from strategic development to implementation and analysis .
• ​ Fluency in digital/social media platforms, as well as media strategy and planning.
• ​ Genuine understanding of and appreciation for the Ralph Lauren brand.
• ​ S trong interpersonal skills to work effectively and build strong relationships with cross-functional partners.
• ​ Highly organized and detail oriented . 
• ​ Excellent written, verbal and presentation skills.
• ​ Proficiency with Microsoft Office (PowerPoint, Outlook, Excel, Word). ​​

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.

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