Job Description
Marketing Manager - Franchise Growth
Remote | Full-Time
Why Join Us?
We're on a mission to empower people to feel, look, and be their best selves. Our boutique wellness brand is in a phase of rapid expansion, and we're opening franchise locations across the country. To support our growth, we're looking for a dynamic, detail-oriented, and strategic marketing professional to lead our marketing efforts. If you thrive in a fast-moving, startup-like environment and are passionate about helping businesses grow, we'd love to hear from you!
Perks & Benefits:
Health, dental, and vision insurance
Performance-based bonuses
Employee discounts
Paid time off
Wellness resources
401(k) plan
About the Role:
As our Marketing Manager - Franchise Growth, you'll play a critical role in shaping brand success and ensuring franchisees have the marketing support they need to thrive. This role involves collaborating with national marketing agencies, developing franchisee marketing strategies, and executing performance-driven campaigns. You'll oversee marketing efforts across multiple channels, guide brand identity, and create resources to help franchisees effectively engage their local communities.
If you're a proactive self-starter with experience in franchise marketing and consumer-focused brand strategy, this is an incredible opportunity to make an impact.
What You'll Do:
Franchisee Marketing Support:
Manage relationships with marketing agencies to ensure top-notch marketing outcomes for franchise partners.
Oversee the onboarding of marketing-related deliverables for new franchisees, ensuring smooth launches.
Train and educate franchisees on pre-sales marketing plans and grassroots marketing strategies.
Develop marketing playbooks to provide franchisees with effective local marketing tactics.
Handle daily marketing requests, including design approvals and brand consistency.
Brand & Performance Marketing:
Manage and execute email marketing strategies.
Track, analyze, and optimize digital and traditional marketing campaigns.
Support website launches in collaboration with design and development teams.
Oversee social media content planning alongside the Social Media Manager.
Assist in the development and execution of a customer loyalty program.
Collaboration & Communication:
Lead marketing calls and presentations with franchisees.
Manage franchisee communications and public relations.
Maintain brand standards across all marketing assets and collateral.
Guide national marketing agencies on creative direction, asset production, and campaign execution.
Own the Monthly Newsletter and Limited Time Offer (LTO) marketing calendar.
Strategic Leadership:
Act as a brand advocate to internal and external stakeholders.
Help shape the company's marketing strategy while balancing performance, engagement, and brand-building initiatives.
What You Bring to the Table:
Bachelor's degree in marketing, advertising, or business-related field.
At least 1 year of franchise marketing experience.
At least 2 years of agency experience.
Proven experience in B2C marketing, ideally with a female-focused brand voice.
Strong understanding of digital marketing, social media, SEO, SEM, influencer marketing, and offline media.
Ability to balance performance marketing and brand engagement strategies.
Exceptional project management skills and ability to prioritize multiple tasks in a fast-paced environment.
Strong analytical skills and a proactive, detail-oriented mindset.
Excellent verbal and written communication skills, with the ability to collaborate across different teams and professional levels.
Comfortable presenting in meetings, webinars, and conferences.
Proficiency in Canva and Microsoft Office.
Experience implementing structure and process in entrepreneurial environments.
Other Considerations:
5% travel required, including training at HQ in Jacksonville, FL.
Fully remote position.
If you're excited to be part of a growing brand and have the marketing expertise to drive franchise success, we'd love to hear from you! Apply today and help us bring innovative self-care solutions to communities everywhere.
Employment Type: Full-Time
Salary: $ 100,000.00 125,000.00 Per Year
Job Tags
Full time, Local area, Remote job,